Household cyber insurance is no longer a niche. The closest product to Personal Guard, Cyberboxx Home from BOXX Insurance, writes a household policy that affirmatively covers online fraud, AI-enabled scams and deepfake impersonation, identity theft and recovery, cyber extortion, home title fraud and cyberbullying, with Equifax identity monitoring and a 24/7 incident team bundled in. It is a serious product, and it is the right comparison to hold us against.
Most households that carry any cyber protection at all carry less than that: an identity-theft rider attached to a homeowners policy. A typical rider reimburses the expense of restoring your identity after a theft has already happened. It responds to a single peril, after the fact, and it includes no one who watches, answers or acts for your household before the loss.
The most common choice is still no protection at all. When something goes wrong, the loss lands where it falls, and the figures published elsewhere on this site are blunt about the size of that exposure: attacks on high net worth families range from $500K to $10M+ in losses.
Personal Guard starts from the same conviction that household cyber risk deserves a real policy, then adds the part we believe matters most: an active layer. Always-on monitoring that maps the devices on your network, checks your emails against known breaches, and verifies your social handles. A 24/7 concierge with a median pickup of 47 seconds that owns an incident end to end. And up to $5M in layered capacity underwritten by Tokio Marine and Chubb, placed through licensed brokers. Coverage responds to what has already happened. The active layer works on what has not happened yet.